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The mission of Fromm is to be the most valued supplier of products and services to our customers.

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Fromm Electric Supply is currently in its third generation of family ownership and, for over 40 years, has been focused on providing leading edge product technologies, first class customer service and quality business solutions.  The following customer services are standard at all Fromm locations:  counter service, inside sales support, will-call pick up service, 24-hour emergency order service (for a nominal fee), the availability of various product specialists, outside sales assistance, daily no-charge deliveries and access to our industry's best of the best manufacturers.  Service is key and what separates us from our competition.  Below we have outlined our service enhancements that are focused on our industrial customer base.


Automation Technologies

 Reading, Pottstown & Schuylkill locations:

Specializing in Allen-Bradley/Rockwell Automation products, our Industrial Automation Group (IAG) is this region's most talented group of automation product specialists.  This group is structured to serve as a single source for all automation requirements including management consultation, an array of products, total support, and complete training.  Our products range from micro-programmable controllers to large integrated systems in both stand-alone and networked configurations, giving us great flexibility in the market place.  Our IAG staff is particularly specialized, as well as, cross-trained.  PLC, motion control, operator interface, industrial computers, communications and software are all areas of expertise.  Fromm Electric brings sophisticated solutions to virtually any manufacturing environment.


Allentown & Souderton locations:

Specializing in Siemens Automation products, our Industrial Automation Specialists provide complete solutions for all facets of industrial automation.  Siemens world-class products automation products, combined with Siemens PLCs, Drives, Industrial Control and Safety Products round out a product line that equips Fromm to be the Lehigh Valley's recognized leader in the Industrial/OEM and Integrator markets.  Fromm Electric can provide your complete automation solution including management consultation, an array of products, total support and complete training. 


Industrial Control Solutions

No machine process could operate effectively without quality industrial control products.  Our company has dedicated personnel to support our customers needs in this ever-changing product category.  Our industrial control specialists are extensively trained to assist in the application, training, support and service of a vast array of industrial control products. They can range from push buttons and pilot lights, level sensing and flow control to fully engineered motor control centers.  We utilize the latest software tools and traveling product demo kits to assist in on-site field applications.


Safety Product Technologies

There is no area within your facility with an importance as high as safety for your employees, on-site contractors or visitors.  Fromm Electric represents the industry's cutting edge products for safety applications.  Products ranging from light curtains, safety mats, and interlock switches to insulated tools lock out tag out devices and facility marking products.  Many of the manufacturers we represent offer personalized training sessions, facility walkthrough evaluations and OSHA compliance guideline information.



Though we are available to provide support and service for the products we sell, the efficiency of your plant is determined by the knowledge your support team has for the products installed in your facility.  With that in mind, Fromm continues to build and provide training programs that are designed by our vendors or that can be customized to your company's requirements.  These training programs can be held at our vendors factory training sites, at various Fromm facilities, or held on-site at your facility when necessary.  At Fromm, we recognize that training is as important for our employees as it is for our customers, so that is why 75% of our staff participates in various manufacturers' training classes throughout the year.  To our customers, Fromm sales people are known as problem solvers - not just order takers.


Energy Conservation

Another program available to assist you in your continued quest to reduce operating costs, is our Energy Saving Products Group.  A team of specialists focused on the application, sales and marketing of leading edge energy wise products.  Areas targeted could range from retrofitting existing out-dated lighting fixtures (both indoor and outdoor), to the enhancement of your HVAC system.  In 1993, Fromm was recognized as Berks County's first EPA green lights distributor ally.  Our energy program recommendations will not only assist in reducing your costs, but will assist you in meeting federal guidelines for environmental conservation.  Not only can we assist in the engineering, application and support of your project, but we can also work with a contractor of your choice or partner with one of this region's leading contractors to provide a complete turnkey package.


Residential, Commercial and Industrial Lighting & Gear

Fromm has created an entire department of specialists who are dedicated to assisting our commercial, contractor and industrial customers in their lighting and gear requirements.  Our team utilizes various computer aided software packages for product layout and specification, direct links to some of our vendor's databases for accurate pricing and delivery schedules which can assist your company in routine upgrades, complex project scopes for new construction and building upgrades, or plant additions and expansions.  This group consists of both inside and outside product specialists who can also partner with our vendor's field engineers to further enhance our project services.  Once an order is received, we know our job has just begun. We will follow through on each step of the process to ensure the product is received at the job site on time and as specified on the original project.  Complete project support from quotation to implementation is achieved from a group with over 50 years of combined experience.


MRO Supply Programs

As the need to do more with less fast becomes operating procedure in business, it is crucial for your company to reduce the cost of procuring, storing and utilizing MRO electrical supplies.  Through our supply program we can target key areas like inventory analysis, storeroom automation products, sole source agreements, integrated supply, vendor managed inventory, consignment/committed inventory, blanket pricing agreements, training programs, and established continuous improvement and reliability standards.  While these programs can meet local requirements, Fromm has the ability to support national supply agreements through our membership in Affiliated Distributors (A-D), a national marketing group.  Supply programs assist in reducing traditional time extensive procurement procedures and re-deploy valuable resources (time, money and space) to where they need it most their own businesses!


Application Assistance

As mentioned above, our entire team of specialists is available to assist you in any application scenario.  Our staff is extensively trained in their respective specialties and can provide various solutions and technologies to assist you in maintaining leadership qualities in your products and services.  Fromm Electric is a recognized solutions provider for your electrical needs, covered from soup to nuts.


For more information on any of our programs feel free to contact your account manager directly or call your nearest branch location to schedule a visit.